Brand & UX/UI Designer

I design cohesive brand experiences and digital products for travel, lifestyle, and experiential brands—combining strategic thinking, visual craft, and integrated photography.

Jocelyn Escobar Patterson smiling at the camera while holding a camera in her hand, wearing casual attire.

Hi, I'm Jocelyn

I'm a former elementary school music teacher turned brand designer and photographer. From teaching melodies to crafting visual identities, my work has always centered on one thing: connection.

Today, I help purpose-driven brands create experiences that resonate and tell their stories through thoughtful design and photography.

When I’m not designing or behind the camera, you'll find me snuggled up with my dog Jake or exploring new places with my husband Keith.

Learn more about why I started The Alcotype

Featured Works

A curated look at the branding and UX projects I’ve designed to help clients communicate clearly and connect with their audiences.

Laptop and phone screens showing the dark-mode Lumara Escapes website landing page.
Solo designer – Brand, UX/UI, Marketing Designer

Lumara Escapes – Self Initiated Brand & UX/UI Design Sprint

A 10-day exploration of how a Wander-level travel platform could be reimagined through a boutique, restorative luxury lens – balancing immersive storytelling with conversion-focused UX across web, mobile, and marketing touchpoints.

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TasteVoyage mobile app home screen mockup showing clean layout and visual branding for culinary travel experiences.
Solo designer UX/UI Designer

Designing Culinary Journeys with Users in Mind

Led user-centered app design to enhance search and discovery of culinary experiences, including research, wireframes, usability testing, and high-fidelity prototypes for intuitive navigation.”

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TasteVoyage mobile app mockups showing four screens, demonstrating cohesive visual language, typography, and color system across the app.
Solo designer Visual Designer

Defining the Visual Language for TasteVoyage

Defined a cohesive visual language for TasteVoyage’s app, including color palettes, typography, and UI components, creating an inviting and intuitive culinary travel experience

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A responsive digital mockup displaying the travel creator's website on both a laptop and a mobile phone, emphasizing the clean layout and visual hierarchy across different screen sizes.
Solo designer UX/UI Designer, Front-End Developer

Annie Toth | Travel Creator Website Design

Designed a fully responsive, scalable website for a content creator, leveraging wireframes and user-centered design for blogs, YouTube integration, and curated resources.

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How I Work With Clients

My process keeps every project clear, collaborative, and aligned with your goals from start to finish.

1. Free Consultation

We begin with a friendly conversation about your brand, your goals, and the challenges you're trying to solve. This helps me understand where you are now and where you want to go.

A friendly illustration of a woman on a video call, sitting at a desk with a laptop and holding a mug, representing the relaxed and collaborative free consultation.
Illustration of a proposal document with a signature overlaying an open envelope, representing the proposal, contract, and onboarding process.

2. Proposal and Onboarding

After our call, you'll receive a detailed proposal that includes:

  • Recommended design packages or scope
  • Timeline and project milestones
  • Pricing and payment structure
  • Clear next steps

Once approves, you'll receive a contract and onboarding materials so we can get started.

3. Discovery & Strategy

I take time to understand your brand, audience, and digital needs . This may include:

  • Brand strategy and direction
  • UX flows, sitemaps, and content structure
  • User personas and journey mapping
  • Competitor and industry analysis
  • A design roadmap aligned with your goals

This groundwork ensures every design decision is intentional and user-focused.

Illustration of a woman presenting data on a large screen with bar charts and a pie chart, symbolizing discovery, research, and strategic planning.
Illustration of a computer screen displaying a web interface with gears, content blocks, and UI elements, representing the design and iteration phase.

4. Design & Iteration

Here's where ideas turn into visuals and interactive experiences. Depending on your project, this may include:

  • Concepts and moodboards
  • Wireframes and interface design
  • High-fidelity mockups
  • Interactive prototypes
  • User testing
  • Review and iterative refinements

You're part of the process throughout!

5. Delivery & Support

When the project is complete, you'll receive:

  • All final design assets
  • Brand or UI style guides
  • Organized export-ready file packages
  • Optional post-launch support or consultation

I'm available after delivery to ensure everything is implemented smoothly and effectively.

Illustration of a woman celebrating while riding a rocket upward, symbolizing project delivery, launch, and ongoing support.

Services

I partner with clients to create meaningful brands and user-friendly digital experiences through strategy, design, and collaboration.

Brand Identity

Visual identity development including logo design, color and typography systems, and brand guidelines.

UX/UI Design

Wireframes, user flows, high-fidelity interfaces, and responsive prototypes for digital experiences.

Website Design & Build

Custom multi-page websites with CMS setup, essential integrations, and basic blog and SEO preparation.

Digital Design

Web and landing page design, campaign visuals, and social media graphics and templates.

Photography

Brand and lifestyle photography sessions for select client projects.

Next Steps

If you're ready to move forward with a branding or UX project, let’s discuss your goals and explore how we can work together.

Book a Consultation

Let’s Collaborate

For creative partners, agencies, and recruiters looking to collaborate, I’d love to hear from you.

Reach Out Today

Experience you can trust

Clients trust me to not only bring their ideas to life with creativity and care but to deliver thoughtful high-quality results that exceed expectations and reflect each client's unique story.

Book a Consultation

"Jocelyn did an amazing job of understanding the functions I wanted in a website, and in selecting a hosting platform that had all the functionality I needed. I'm excited to see my business grow now that it has a brand new, functional home on the web!"

Annie T.

Average Girl Does Cool Things

"I have had so many compliments on the incredible maternity photos that Jocelyn took! She and her assistant were extremely professional, thoughtful about the vision we had for the shoot, and captured our excitement. We would definitely book her again."

Holly M.

Portrait Client

"I enlisted Jocelyn's help to create logos for programming in our school district. She did a great job applying notes and feedback to progress the designs into the final product. In art and design, everyone has an expectation for the end result. The work of a good designer is when a product emerges that exceeds what you thought you wanted. I gave Jocelyn a note to simply make one design "untidy and unkempt" and she came back with a really impressive approach that exceeded my original vision and one that I'm very excited to present to our administrators. She'll be an asset to anyone aiming to employ her services."

Kevin P.

ePathways Facilitator, SCPS

"Jocelyn’s talent is so special that we wish that we would get engaged again just as an opportunity to relive the photoshoot. Not only did she pick the best spots within our chosen location, but her and Keith were beyond attentive with our doggie. The expressions captured were better than we could have ever imagined!"

Alyssa B

Portrait Client

"Jocelyn has the skill to take a simple idea and elevate it with her artistic vision. I love working with her. It was an honor having her shoot my engagement, elopement, and maternity pictures. You can trust Jocelyn to capture special moments with thoughtfulness and care, and deliver a beautiful, quality product."

Sabrina B.

Portrait Client