Helping creators and small businesses show up with clarity and confidence.
Former elementary school music teacher turned brand experience designer and photographer. From teaching music to designing brands, my work has always been about connection. Today, I help brands craft experiences that matter and capture stories through photography.
When I’m not designing or behind the camera, I’m snuggling with my dog Jake or exploring the world with my husband, Keith; sharing our adventures on social media as the Average Lost Couple.
From your first launch to your next big milestone, I build experiences that grow with you.
Website Design + Development
Custom, scalable websites that reflect your brand and make it easy for your audience to connect, explore, and convert.
Includes responsive design, CMS setup, and strategic layout to grow with your goals.
Ecommerce Setup
From product listings to shipping settings; I'll help you launch (or improve) your online shop with confidence.
Includes setup, product pages, and automation essentials.
Brand Identity Systems
More than a logo, I’ll build a complete visual identity that reflects your voice and makes your brand instantly recognizable.
Includes logo, color palette, typography, and usage guides.
App & UI Design
Have a digital product or course? Let’s design an intuitive user interface that’s both beautiful and easy to use.
Includes wireframes, UI kits, and hi-fi prototypes in Figma.
Email Marketing Setup
Connect with your audience through beautiful, branded email templates and smart automations.
Includes welcome series, templates, and lead magnet design.
Photography
Whether you need products, portraits, or lifestyle shots, I create visuals that make your brand shine.
Available for product shoots, service-based brands, and creator content.
A responsive, brand-aligned website that empowers Annie to grow her audience, share her voice, and manage updates on her own.
A curated food experience app helping travelers discover authentic cuisine around the world.
Creating a scalable design system and visual identity to support growth and align with the brand’s mission.
Here’s what clients have to say about their experience.
"Jocelyn did an amazing job of understanding the functions I wanted in a website, and in selecting a hosting platform that had all the functionality I needed. I'm excited to see my business grow now that it has a brand new, functional home on the web!"
Average Girl Does Cool Things
"Jocelyn has the skill to take a simple idea and elevate it with her artistic vision. I love working with her. It was an honor having her shoot my engagement, elopement, and maternity pictures. You can trust Jocelyn to capture special moments with thoughtfulness and care, and deliver a beautiful, quality product."
Portrait Client
"I enlisted Jocelyn's help to create logos for programming in our school district. She did a great job applying notes and feedback to progress the designs into the final product. In art and design, everyone has an expectation for the end result. The work of a good designer is when a product emerges that exceeds what you thought you wanted. I gave Jocelyn a note to simply make one design "untidy and unkempt" and she came back with a really impressive approach that exceeded my original vision and one that I'm very excited to present to our administrators. She'll be an asset to anyone aiming to employ her services."
ePathways Facilitator, SCPS
"I have had so many compliments on the incredible maternity photos that Jocelyn took! She and her assistant were extremely professional, thoughtful about the vision we had for the shoot, and captured our excitement. We would definitely book her again."
Portrait Client
"Jocelyn’s talent is so special that we wish that we would get engaged again just as an opportunity to relive the photoshoot. Not only did she pick the best spots within our chosen location, but her and Keith were beyond attentive with our doggie. The expressions captured were better than we could have ever imagined!"
Portrait Client
